Just because it’s freezing outside doesn’t mean that the housing market’s frozen. It’s true that the market does cool during the winter months, but for buyers, ‘tis the season for well-priced homes. As fall draws to a close, sellers are highly motivated to make a deal before winter officially arrives.

Buyers are most active during the spring and summer months, but they may be overlooking the winter as an advantageous time to look for a home. Selling a home in the winter months can be, in a word: inconvenient. More often, sellers feel overwhelmed during the holiday season, scheduling home showings and waiting for offers to come in, whilst planning upcoming celebrations.

Even though this is a hectic time of the year, there are several advantages to buying and selling in the winter.

The Internet Doesn’t Take Time Off

First and foremost, with the advent of Zillow, Trulia, Realtor and your agent’s MLS, the internet has no seasons. Even though spring is the hottest home-buying season, serious home buyers are always on the lookout, checking the latest listings and receiving right-to-the-minute notifications. Because the weather is frightful, this means that buyers will be doing most of their browsing online, so you should have excellent photos for buyers to drool over. High-quality photos are the first impression for any home. Also, your house is probably the cleanest it’s been all year and decorated to the nines, so why not photograph it?

An experienced real estate agent will know all the professionals to get your listing picture perfect. An expert can help you position your property so that it’s perfectly marketable despite the season.

Buyers Mean Business

Spring is always flooded with buyers, which increases competition and therefore price. However, winter buyers have the market to themselves. If a buyer is willing to leave their cozy warm house in the pitch black for a showing appointment, you’re not dealing with window shoppers, you’re dealing with serious buyers. This weather brings out tough buyers who are usually working against a deadline, be it taxes, insurance or interest. With rising interest rates, people want to lock in the lowest rate possible before it expires, meaning they want to buy a home now.

Someone selling real estate in the winter is most likely a motivated seller, which means they can’t wait until peak selling season to list their property. Coupled with a lack of buyer competition, there’s room to negotiate.

As always, speak with your local real estate expert to see if listing in the winter is a good option for you and your family. We at The Gargaro Group are invested in your investment, ensuring you make the best decision. Contact us today to discuss your real estate opportunities and possibilities.





This content is not the product of the National Association of REALTORS®, and may not reflect NAR's viewpoint or position on these topics and NAR does not verify the accuracy of the content.